What brands are actually buying
Not your follower count. They are buying a labelled integration in front of people who play a genre. If your last ten streams are Just Chatting with no game overlap, do not pitch a tactical-shooter launch.
- One package for a 60-90s read
- One package for overlay + hours
- Usage rights as a line item, not a surprise
The outreach that gets a reply
Lead with the game, a recent VOD timestamp, and the package. 'I would love to work together' is how you land in the crypto pile.
Apply to campaigns on GamerReach when the brief is already written. That is faster than inventing a pitch for a brand that has not asked.
Questions people ask
Do I need Partner to get sponsors?
No. You need an audience that matches the product and a package a lawyer could understand. Partner helps with trust; it is not a gate.
Should I discount for 'exposure'?
No. Exposure is what the brand is buying from you.
How do I disclose?
Follow Twitch branded-content rules and the advertising law in your country. If you will not label it, do not take the money.
What if I have never had a brand deal?
Price a small integration, deliver it cleanly, ask for the clip rights you already agreed. The second deal is easier than the first.
Where do I list packages?
On your GamerReach creator profile. Keep them short. Brands skim.