Week-by-week without the theatre
Week 1: brief and filters. Week 2: shortlist and keys/hardware. Week 3: live or upload. Week 4: clips, usage, and a note about what you would change. That is a campaign. A 40-page war room is not.
Questions people ask
What belongs in the brief?
Game, region, format, date, disclosure, usage, and what success is not (vanity views).
Should I publish a public campaign?
Yes if you need applicants. No if you already have two names. Invites still live in GamerReach either way.
How do gaming promotions differ from ads?
Promotions here means creator-hosted. Ads are media. Budget them separately.
What is a creator campaign platform?
Software that holds the brief and the work. That is the job GamerReach is built for.
When is the campaign over?
When deliverables are accepted and usage windows are clear. 'The tweet is still up' is not a close.