The honest split
If your team can watch VODs and send a one-screen brief, a marketplace is faster and cheaper. If your CMO wants a deck on Friday and nobody in-house speaks gamer, hire an agency.
| Need | Marketplace | Agency |
|---|---|---|
| Speed to first message | Hours | Weeks |
| Who picks talent | You | Them, unless you insist |
| Who owns the relationship | You | Often the agency |
Questions people ask
Is GamerReach a gaming creator agency?
No. It is a marketplace. You can still work with an agency inside the same campaign if they have a seat.
What about a Twitch marketing agency?
Useful for always-on retainers and complex productions. Overkill for a single mid-tier integration you can brief yourself.
Can an esports marketing agency use GamerReach?
Yes. Treat it as the talent layer under the event plan.
Will an agency be angry if we also search?
Good agencies are not threatened by a shortlist. If they are, they were selling scarcity, not craft.
What should we never outsource?
The product truth. If the build is bad, no roster saves it.