What a number must include
Format, length, exclusivity, usage, revisions, and payment window. A screenshot of '€500' with none of those is not a rate.
Orientation ranges (not GamerReach prices)
Industry roundups still tend to show nano integrations in the low hundreds of EUR in English-language markets, and dedicated mid-tier videos in the thousands. Top-tier live talent is a different sport. If a quote is 10x a peer without 10x overlap, ask what you are buying.
Questions people ask
Should I hire gamers on a CPM?
CPM is a media-buy leftover. Creator work is closer to production. You can still back-solve a CPM after delivery; do not let it write the brief.
Do I pay extra to hire streamers for exclusivity?
Yes, if you need it. Exclusivity is a restriction on their income. Price it.
Is product-only payment OK?
For a €40 game key, rarely. For a €3,000 PC, sometimes, if they asked for hardware. Put a cash number anyway.
What currency should I use?
The creator's preference, settled on GamerReach in EUR. US and EU talent both list packages in euro on the platform.
Where do I see packages?
On creator profiles in GamerReach. If there is no package, you will invent the deal in chat. That is how scope creeps.