When nano beats a stadium stream
Nano influencers often sit under ~10k; micro influencers often sit in the 10k-100k band. The labels are sloppy. What you want is overlap with the title and a creator who will say when the build is buggy.
Indie launches, hardware accessories, and regional languages are where small gaming influencers outperform a borrowed mega-audience.
Questions people ask
Are micro gaming creators cheaper?
Per post, usually. Per conversion, sometimes much better. Price the outcome you need, not the follower screenshot.
How many nano creators should I hire?
More than one. A pod of 8-15 nano voices beats a single mid-tier who does not play your genre.
Do nano accounts look unprofessional to finance teams?
Show the brief, the game overlap, and the disclosure plan. Follower counts are a lazy slide.
Can nano creators do UGC as well as organic posts?
Often, yes. You should pay for usage if you will run ads.
Where do I filter audience size?
On Discover. Then read the bio and a recent VOD anyway. Size filters lie less than they used to, but they still lie.