UGC is a rights conversation
If the clip will run as a paid ad, say so. If you need raw gameplay without face cam, say so. If you need a spark ad code, say so. 'Make us some content' is how you get a second invoice.
Questions people ask
Are UGC creators cheaper than influencers?
You are buying production, not reach. Sometimes cheaper, sometimes not. Do not insult a specialist editor with a nano rate.
Can influencers do UGC too?
Yes. Pay the extra usage. Their face in an ad is not 'included because they posted.'
What platform is UGC for?
Often TikTok/Shorts/Reels, sometimes YouTube pre-roll. Match the aspect ratio in the brief.
Do I still disclose UGC ads?
If it is an ad, treat it like an ad. Legal in your market decides the exact label.
Where do I find gaming UGC creators?
Discover, then read whether they already cut vertical gameplay. Ask for a sample before you brief a whole batch.